Online marketing Eindhoven

By digital marketing agency ''Buro 3''.

Better results through constant optimisation of the ''customer journey''

We have been working closely with Horizon Motorcycle Travel since 2013. At the start of our cooperation, Horizon Motorcycle Travel was one of the providers of motorbike tours, but the new owner, Carlo Bankers, was not satisfied with just that. The whole organisation, its online visuality, the travel offer and the quality of its services all needed to be professionalised. The marketing objectives and ambition are clear; more brand awareness, staying ahead of the competition and generating more online bookings.

In addition, our role as online partner is not only to ensure a good inflow, i.e. a well-functioning website with more bookings, but also a good throughput, i.e. optimising the back office through smart automation, and we have managed to achieve this every year since the start of our cooperation. In this case, we highlight some examples of how we cleverly anticipate the needs of the target group in different phases of the customer journey.